Alternatives
Gazelle as a Shopify Search & Discovery alternative.
Search & Discovery is Shopify's own free app. It adds filters, synonyms, product boosts and recommendations to the built-in store search, and it's where most Shopify stores start. Gazelle replaces the search itself: its own index, instant results as shoppers type, SKU-aware matching and analytics that tie each search term to revenue.
Shopify Search & Discovery details checked on October 31, 2026 from: Search & Discovery on the Shopify App Store. Prices and plans change; check their site for the latest.
Where Search & Discovery offers more
If your catalog is small and shoppers mostly browse collections, Search & Discovery may be all you need.
- Free, made by Shopify, nothing extra in your theme
- Filters built into Shopify's collection and search pages
- Related and complementary product recommendations
Where Gazelle fits better
Search & Discovery tunes Shopify's built-in search; it doesn't replace how results are matched. Gazelle runs the search on its own engine, so you control what matches and in what order.
- Its own search index, with typo tolerance and SKU and variant SKU matching
- Instant results with images and prices while shoppers type
- Pin, hide and redirect rules per search term, and keyword banners
- Revenue and conversion per search term, and searches with no results
- Price phrases in queries, such as "shoes under 100"
Can you use both?
Yes. Keep Search & Discovery for collection filters and product page recommendations, and let Gazelle handle the search box and results page. Your Shopify filters keep working on collection pages.
Questions
- Is Shopify Search & Discovery free?
- Yes, the app is free on every Shopify plan. Gazelle has a free plan for up to 500 products and 10,000 searches a month; paid plans start at $12/month.
- Do I need to edit my theme to use Gazelle?
- No. Install the app, turn on the theme app embed, and Gazelle takes over the search box on any Online Store 2.0 theme.
Related
Free to start