Pay for search when it pays you back.
Start free. Every paid plan has a 14-day trial, and you can cancel or switch plans whenever you like.
Free
For new stores getting started.
$0forever
- Up to 500 products
- Instant dropdown with images & prices
- Results page with filters and sorting
- Fuzzy search & SKU search
- Category suggestions
- Dashboard with top searches and no-result searches
- 10,000 searches / month
- Small “Search by Gazelle” credit
Pro
Most stores pick thisFor growing stores that live on search.
$12per month
- Up to 20,000 products
- Variation SKU, attributes & custom fields
- Synonyms & stop words
- Rules: pin, hide, boost, redirect, banners
- Recommendations and voice search
- Full search analytics with suggestions
- Revenue and conversion from search
- 200,000 searches / month
- No branding
Business
For large catalogs and agencies.
$39per month
- Up to 250,000 products
- Everything in Pro
- XML / JSON feed sync for custom platforms
- Scheduled campaign rules
- Up to 5 stores
- 2,000,000 searches / month
- Priority support
On WordPress? Buy a plan directly: Pro · Business. Shopify plans are billed through Shopify.
Prices in USD, billed monthly. Shopify plans are billed through your Shopify invoice.
Questions
How is this different from my store's built-in search?
Built-in search matches exact words in the title. Gazelle forgives typos, understands SKUs with or without dashes, searches variants, attributes and custom fields, suggests categories, and answers while the shopper is still typing.
Will it slow my store down?
No. Searches run on Gazelle's servers, not your hosting. The storefront script is a single small file with no dependencies, loaded asynchronously.
Does it work with my theme?
Yes. The script attaches to the search box your theme already has. On WordPress you can also use the shortcode, widget or Elementor block; on Shopify, the theme app block.
My store isn't on WordPress or Shopify.
Add one script tag and give us your products as a Google Shopping XML feed or JSON. We re-read the feed on a schedule, or you can push changes through the API.
What happens if Gazelle is unreachable?
The WordPress plugin and Shopify app fall back to their built-in search automatically, so the search box never stops working.
Can I choose which products show for a search?
Yes. Rules let you pin products to fixed positions, hide products, move a brand or category up or down, send a search straight to a page, swap in a different search word, or show a banner, each with optional start and end dates.
How do you count revenue from search?
Add one line to your order confirmation page. An order is credited to the last search the shopper made in that visit, and orders that didn't start with a search aren't counted.
Can I cancel anytime?
Yes. Plans are monthly, and you can switch back to Free whenever you like.