Gazelle, Doofinder and Searchanise, side by side.
Checked on October 29, 2026 against each company's product, pricing and home pages. A competitor's status links to its source. “Unverified” means we couldn't confirm it on those pages, not that the product can't do it. Where they offer something we don't, we say so.
| Feature | Gazelle | Doofinder | Searchanise |
|---|---|---|---|
| Search | |||
| Instant results and autocomplete | Yes | Yes | Yes |
| Typo tolerance / autocorrectDoofinder's pages describe AI search but don't name typo tolerance | Yes | Unverified | Yes |
| SynonymsGazelle: Pro and Business | Selected plans | Yes | Unverified |
| SKU and variant SKU searchDoofinder documents MPN and GTIN lookups. Gazelle variant SKUs: Pro and Business | Yes | Unverified | Unverified |
| Price, stock and sale phrases as filtersDoofinder lists AI Guided Search | Yes | Unverified | Unverified |
| Voice searchGazelle: Pro and Business | Selected plans | Yes | Unverified |
| Visual / image searchDoofinder: Advanced plan | No | Selected plans | Unverified |
| Personalized searchDoofinder: Advanced. Searchanise: paid plans. Gazelle remembers recent searches and viewed items per shopper | No | Selected plans | Selected plans |
| Filters | |||
| Results page with filters and sorting | Yes | Unverified | Yes |
| Filters on collection or category pages | No | Unverified | Yes |
| Merchandising | |||
| Pin, hide and boost products per searchDoofinder calls it Custom Results and Searchandising | Selected plans | Yes | Yes |
| Promotional banners | Selected plans | Yes | Yes |
| Redirect a search to a pageSearchanise customers mention redirects in testimonials | Selected plans | Yes | Unverified |
| Scheduled rules with start and end datesGazelle: Business | Selected plans | Unverified | Unverified |
| Category page merchandisingDoofinder: Advanced | No | Selected plans | Unverified |
| Discovery | |||
| Product recommendations | Selected plans | Yes | Yes |
| AI shopping assistant (chat)Doofinder: Pro and up | No | Selected plans | Unverified |
| Quiz maker | No | Yes | Unverified |
| Analytics | |||
| Top searches and searches with no results | Yes | Yes | Yes |
| Revenue and conversion per search term | Selected plans | Unverified | Unverified |
| Retyped searches with a suggested synonym | Selected plans | Unverified | Unverified |
| Platforms | |||
| Shopify | Yes | Yes | Yes |
| WooCommerce | Yes | Yes | Yes |
| Custom stores via script, feed or API | Yes | Yes | Yes |
| Magento, BigCommerce, Wix and others | No | Yes | Yes |
Sources: Doofinder pricing, Doofinder product, Searchanise pricing, Searchanise home. Spotted something out of date? Tell us and we'll fix it.
Prices, and why they aren't like-for-like
Each company limits something different, so compare using your own catalog size and monthly searches.
| Product | Entry prices | What the plan limits |
|---|---|---|
| Gazelle | Free up to 500 products; Pro $12/mo (20,000 products); Business $39/mo (250,000 products) | Products and searches per month |
| Doofinder | Basic $49/mo, Pro $149/mo, Advanced $349/mo, billed monthly (about 10% less billed yearly)source | Requests per month |
| Searchanise (Shopify) | Free up to 25 products; Basic $19/mo (1,500 products); Advanced $89/mo (15,000 products), billed monthlysource | Products |
Gazelle as a Doofinder alternativeGazelle as a Searchanise alternative
Where Gazelle is different
Revenue per search
Every search term shows its clicks, carts, orders and revenue, so you can see which searches pay and which leak.
Fixes, not just charts
Retyped searches, no-result searches and searches nobody clicks come with a one-click fix: a synonym or a rule.
SKUs as shoppers type them
Dashes, spaces and case don't matter, and a variant's SKU finds its product.
Prices you can see
A free plan and public prices. Upgrade when search starts paying for itself.
Free to start