Feature: typo tolerance
Shoppers misspell. The results shouldn't suffer.
On a phone, “wireless headphones” often arrives as “wirless headfone”. Gazelle matches words within a small edit distance, tolerates different word endings, and when a search finds nothing, it searches the closest words from your own catalog instead.
Example searches
“blutooth speker”
Bluetooth speakers
“labtop 16gb”
Laptops with 16 GB of memory
“headfone wirless”
Did you mean “headphones wireless”? (searched automatically)
Edit distance that scales with the word
Short words allow fewer mistakes than long ones, so “mesh” doesn't turn into “mash” while “headphnes” still finds headphones. Numbers are never fuzzed: “16gb” won't match “18gb”.
“Did you mean” from your catalog
When a search has no results, Gazelle corrects it using words that appear in your products, runs the corrected search, and tells the shopper what it searched for. Corrections come from your catalog, not a general dictionary, so brand names and product terms work.
Synonyms for what spelling can't fix
“Sofa” and “couch” aren't typos of each other. Add synonyms in the dashboard; retyped searches in analytics suggest the ones your shoppers need.
Questions
- Can typo tolerance return wrong products?
- Exact matches always rank first, and fuzzy matches only fill in when they're close. You can pin, hide or boost products for any search if a result needs fixing.
- Does it work in other languages?
- Matching works on any Latin-script catalog. The widget's interface is translated into English, Turkish, German and Spanish.
Related
Free to start